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2008 was a significant year for William Hill. Its online operations weren’t performing as well as hoped, and they entered two new partnerships.
They made an agreement with Orbis to use the software company’s technology for its new sportsbook, which was launched in November of that year. In an agreement with another software company, Playtech, they formed a new company William Hill Online. Playtech was to have a 29% stake in this new organization.
In 2009, William Hill announced it was moving some of its operations to Gibraltar. Is the eye of horus good. The following year it established a new telephone betting service also based in the region.
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Over the next few years it began to explore potential acquisitions of three land-based betting businesses in the United States, with a view to obtaining a US gaming license. In 2012, these acquisitions were completed and William Hill was awarded a gaming license in Nevada by the Nevada Gaming Commission.
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William Hill acquired the Australian operations of gambling site Sportingbet in 2013, and also purchased an option on their Spanish operations. In the same year, it purchased Playtech’s stake in William Hill Online to gain complete ownership of that organization.
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Today, William Hill is a well-known and trusted brand in online gambling with a sizable customer base.