Novibet Review

  1. Novibet Customer Reviews
  2. Novibet Casino Review
  3. Novibet.co.uk Reviews

Some bookies manage to seemingly go from being brand new one minute, straight to being wildly popular the next. Betfair and Bet365 are just a couple of examples – they were founded in 1999 and 2000 respectively, and within a few short years had already become some of the biggest names in the industry. Of course, being founded just as online gambling was supplanting brick-and-mortar betting shops didn’t hurt in this respect.

  1. Novibet is licenced and regulated by the UK Gambling Commission. It's also active in Greece and Finland, among other countries. Launched in 2010, this brand has been steadily growing in popularity, but is it the right betting site for your needs? Continue reading our impartial Novibet review to find out.
  2. I have never wrote a review on Trust Pilot before. Then again, I have never received service as bad as I have from Novibet. They allowed me to deposit money no problem, betting with them is easy and they have a great choice of markets. The problems started when I tried to withdraw my money.

Nowadays – without such a seismic shift taking place – it’s a lot harder to go straight to the top. In this Novibet review, we encounter a sportsbook which has certainly discovered this. Novibet is far from a new addition to the scene, having been founded back in 2010, but for some reason they’ve failed to break into the mainstream.

In this review, we’ll evaluate whether Novibet should indeed be considered alongside the likes of Betfair and Bet365. We’ll look at their offers, mobile features, customer support, and plenty more besides.

Let’s get started.

18+. New UK Customers only. Min bet 10. Match max 25 free bet. Min of 3 selections in accumulator. Min odds per selection 7/10 (1.70). Free bet stake not returned. Full T&C’s apply.

Novibet knows how to make a good first impression, with a tasty welcome bonus that offers a £10 free bet to new sportsbook players alongside a £150 + 15 Free Spins welcome bonus for casino users. Players can also enjoy an ultra-slick web design and a huge amount of betting options clearly visible the moment you enter the site.

Ongoing Promotions.

A range of markets other than football.

Superb Mobile App.

Novibet Sign Up Offer

The Novibet new customer offer does a nice job of hooking you by advertising an ‘Up to £25 Matched Free Bet’. When you delve into the Ts & Cs, however, it’s not quite as appealing as it initially sounds.

Here are the main conditions to be aware of:
  • Initial deposit must be at least £10
  • Qualifying bet must be an accumulator, with a minimum stake of £10
  • Accumulator must contain at least 3 selections, at odds of 7/10 (1.70) or greater
  • Offer isn’t valid with deposits using Skrill, Neteller or Paysafecard
  • Identity must be verified before receiving bonus
  • Free bet must be used within 30 days of issue

While these are the main ones, there really are a lot of terms and conditions with this offer. We’d encourage you to check them all out here before signing up.

There’s a lot to like here. A matched bet always offers good value, as it essentially makes your initial deposit go twice as far. The upper limit of £25 on the Novibet free bet is also nice and high.

With that said, the requirements for the qualifying bet are really asking a lot of you. Not only must the wager be an accumulator of at least three selections (which would already be difficult enough to win), but each selection must also be at least 7/10. If you only make three selections, at the required minimum of 7/10, that still gives you combined odds of 5/1.

Essentially, it’s extremely unlikely you’ll win your qualifying bet. That means you’d better hope you win on your free bet, or you’ll have made a loss overall. Given that quite a few welcome offers nowadays are basically risk-free, though – like the classic ‘Bet £10 Get £30 In Free Bets’ – this is certainly an unusual (and arguably inferior) approach.

18+. New UK Customers only. Min bet 10. Match max 25 free bet. Min of 3 selections in accumulator. Min odds per selection 7/10 (1.70). Free bet stake not returned. Full T&C’s apply.

Novibet Ongoing Promotions (Updated On: March 2021)

There isn’t exactly a wide selection of Novibet offers available at the time of writing. That’s a shame, because the promotions which are in place are actually pretty impressive.

Novibet £10 Sports Welcome offer
Create a new Novibet account, deposit at least £20 and place a single or an accumulator bet of £20 with odds of 7/10+ to get an up to £10 Free Bet. After your first bet has settled, the Free Bet will be credited to your account within 10 minutes. The eligible bet must be made within 30 days and the Free Bet expires after 30 days. You must complete the KYC process to receive the bonus. Certain payment/sports/markets restrictions apply. Promotion is available exclusively to new Novibet customers. T&Cs apply.
Novibet Club
Place at least 10 bets at £10 or more at odds of a minimum 7/10 on any sport per single bet or acca to score a £10 Free Bet the next Monday. Customers can claim only one eligible offer per week. Maximum Free Bet awarded is £10 and is credited by 23:59 the following Monday. The Free Bet expires 7 days after it has been issued to your account. T&Cs apply.
Novibet Cash Out
Use the Cash Out feature on select games and markets for single or multiple bets you place prior to or during a game to cash out early and keep some of the profits. This promotion cannot bet combined with any other offer. T&Cs apply.
Novibet ACCA Price Boost
Score yourself a price boost on pre-game and in-play bets. This offers applies to straight Win-Draw-Win accumulator bets, Match Handicap, Over/Under, with 3 or more selections, on the full-time result. 1.50 min. odds are required on each selection places. Once your bets have been settled, you will receive an up to 100% price boost. No rollover requirements. £1,500 is the max bonus payout per coupons. Only select markets apply. Bet with bankers excluded. T&Cs apply.
Novibet The Match Ends at 88’
Place a live soccer bet(s) and if your bet(s) that was wining up until the 88th minute of the game loses, your losing bet will be returned up to £50 per qualifying bet. Offer applies to In-Play bets that are placed before the 70th minute. Applies to selected markets only. Applies to Football only. Refund up to £50 per qualifying bet is awarded within 24 hours. One refund per day only. Single bets only. Maximum injury time 4 minutes. T&Cs apply.
Novibet Bet Referral
Enjoy the advantage of referring your bet to a Novibet bookie. T&Cs apply.
Novibet Horse Racing Insurance
Place a “Race Winner” market bet and get your stake returned as a Free Bet up to £20 if your selection places second. Minimum £5 deposit required. Free Bets and cashed out bets do not count towards this offer. Offer available for only “Race Winner” market. Customers can claim this offer only once per day. Maximum Free Bet is limited to £20 per qualifying bet per day. T&Cs apply.

The most eye-catching of the current bunch is called ‘The Match Ends at 88’, which aims to make ‘squeaky-bum time’ – as Fergie memorably called it – a thing of the past. Let’s say you place a live single bet on a football match (before the 70th minute), and it’s winning after 88 minutes. If your bet then goes on to lose late in the match, Novibet will refund your stake up to a hefty £50. For anyone who’s suffered a crushing, fluky loss to their genius wager in injury time (we’ve all been there), this is a dream come true.

Even though it’s admittedly less creative, Novibet’s Acca Price Boost is no less welcome for sports bettors. If you’ve got an acca with at least three selections, each at odds of 1/2 or greater, you’ll start getting a bonus on your returns. The bonus increases based on the number of selections, starting at 5% for a 3-way, increasing to 20% for a 6-way, and going all the way up to 100% for an (almost impossible) 14-way.

Finally, while we generally like these ongoing Novibet promotions, we would again stress that you must read the Ts & Cs carefully for each one. The Acca Price Boost, for example, is only valid if the accumulator is placed and settled on the same day, and there are quite a few of these catches sprinkled around.

Opening an Account

Thankfully, most modern bookmakers have a quick and easy registration process in place, and it’s no different on Novibet.

The bulk of the work is done on a single form, into which you input your personal details – name, address, date of birth and so on – as well as setting a password and security question. Strangely you’re literally forced to pick a ‘Favourite Team’, but that only takes a moment.

Once you’ve finished there, you’ll be taken through two more steps in which you must agree to various terms and conditions. On the penultimate page you’re allowed to set deposit limits, then – finally – you’ll be invited to opt into the welcome bonus.

That might sound like a lot of stages, but in reality it takes very little time at all. Within around one minute of starting the process, you’re free to begin betting.


In classic fashion, Novibet offers very few details indeed regarding its security. The only measure it definitely confirms as being in place is 128-bit SSL encryption… which you’ll find from just about every big-time bookie in the modern age.

With that said, there’s enough here to prevent you seriously worrying about the question ‘Is Novibet legit?’ Most importantly, Novibet is fully licensed by the United Kingdom Gambling Commission, which automatically holds it to the highest standards of security and fairness.

Banking Options

We’re pleased to say that this is another area in which we found Novibet to be a pretty user-friendly bookie.

You won’t find the widest selection of payment options here, but all the major bases are certainly covered – credit/debit card, Paysafecard, Skrill, Neteller and PayPal. Ufc betting app. The minimum deposit amount is £10 for all methods except for Paysafecard, where it’s £5.

The same options are present for withdrawals, with the exception of Paysafecard. Again, the minimum Novibet withdrawal amount for all methods but one is £10. The exception here is bank transfer, where you must withdraw at least £50.

Customer Support

Considering they’re a relatively small bookie, the Novibet contact options are absolutely outstanding.

Every method you could reasonably think of is present and correct. These include phone, email, live chat, and Skype. You can even use the ‘Call Back’ feature to leave your number, and get a support agent to give you a ring at a time of your choosing. Customer service is available 24/7 too, meaning you should never be waiting long for help on a problem.

They say that nothing in this life is perfect, of course, and the Novibet customer service doesn’t buck the trend. There’s no ‘Knowledge Base’ whatsoever in place here; not so much as an FAQ. We get that 24/7 customer support renders this somewhat unnecessary… but it’s still a fundamental feature that a bookie should have. Like the lack of a mobile app, this is another surprising absence.

Novibet Company Details

As we touched upon briefly in our introduction, Novibet are a very new addition to the crowded bookmaking scene, only being founded in 2010. Having started life as a Greek outfit, they now have offices in both Athens and London. Their headquarters are actually in neither Gibraltar nor Malta, unusually, but the Isle of Man (don’t worry, it’s still a tax haven).

Novibet is owned by Novigroup Limited, which also has casino interests. The group clearly have big ambitions for their flagship bookmaker, as shown by the intriguing deal they recently signed with the Press Association, to get horse racing data and results as quickly as possible.

Novibet Bottom Line

Quite a few of the bookies we’ve already looked at oscillate wildly in the quality of their features. Some things will be outstanding, while others will be dreadful. We believe more users prefer a rounded bookmaker, which does everything pretty well (or better!).

As we found throughout this Novibet review, this bookie generally falls into that category. Most aspects of their offering – from the promotions, to the football features, to the range of betting markets – are good, but not great. Whenever they do threaten to execute an area brilliantly, as with their customer service options, they let themselves down by neglecting to include something as basic as an FAQ. Likewise, while the mobile version of the website is excellent, the lack of a mobile app is baffling.

Although there’s not one standout feature to point to here, this is a fine effort. And, if you’re someone who prizes all-round solidity in a bookie, there’s certainly enough here to make the ‘Up to £25 Matched Free Bet’ welcome offer worth your time.

18+. New UK Customers only. Min bet 10. Match max 25 free bet. Min of 3 selections in accumulator. Min odds per selection 7/10 (1.70). Free bet stake not returned. Full T&C’s apply.

Thousands of pre-match and live betting markets, plenty of promotions and 100% fair Super Odds bets; this Novibet review takes a closer at this intriguing betting site.

Novibet is licenced and regulated by the UK Gambling Commission. It's also active in Greece and Finland, among other countries. Launched in 2010, this brand has been steadily growing in popularity, but is it the right betting site for your needs?

Continue reading our impartial Novibet review to find out. We analyse each component of this site, including its sports, market depth, betting margins, payments, mobile and customer service. Furthermore, Gamblers Pro has picked apart the Novibet new customer bonus to see what value it offers punters.

Pros & Cons

  • N/A

Sports You Can Bet On





Ice Hockey

Horse Racing




Betting Products & Features

Straight off the bat, we can see that Novibet is a real international sportsbook, with a local flavour, however. On top of the sports listed above, you can also bet on futsal, handball, water polo, and a range of entertainment markets, including the Grammy Awards, the Oscars, Eurovision, and the next James Bond.

Football Betting at Novibet

If you have desires to be one of the best online betting sites in the UK, then a strong selection of football betting options has to be one of the top priorities.

At Novibet UK, punters have an abundance of leagues and cup competitions from all corners of the globe. Of course, the high-profile European footballing nations dominate the top of the tables, but you can also bet on games from Algeria, Australia, Brazil, Argentina, Japan, Kuwait, and many other places. This is a selection of the most popular football competitions on this site

  • Premier League
  • Championship
  • Champions League
  • Review
  • Europa League
  • Spain LaLiga
  • Germany Bundesliga
  • Italy Serie A
  • France Ligue 1
  • Holland Eredivisie
  • World Cup 2022
  • Something we pay close attention to, in this Novibet review and all others, is the market depth that the sportsbook offers. After all, punters want as much choice as possible to help them find the best betting value. For Premier League football, you will find over 400 bet options on each match. Here’s an overview of the markets at Novibet UK:

      Main Markets: Full Time Result, Draw No Bet, Double Chance, Correct Score, Multiple Correct Score, HT/FT, Home/Away No Bet, etc.
      Goals: Total Goals Over/Under, Total Goals O/U 3-Way, Both Teams to Score, Teams to Score, Team to Score 1st Goal, First Goals Before/After “X” minute, Home/Away Clean Sheet, Home/Away Win to Nil, Total Goals Odd/Even, Team to Win by “X” Goals, Home/Away Total Goals O/U, Exact Number of Goals, and more.
      1st/2nd Half Markets: Half-Time Result, 1st Half Total Goals, 1st Half BTTS, 1st Half Total Corners, Team to With Both Halves, 1st Half Handicap, Half With Most Goals, 2nd Half Total Goals, 2nd Half Draw No Bet, and many others.
      Asian: Asian Handicap, Asian Handicap Corners.
      Combo Bets: Full Time Result & Goal O/U, Double Chance & Goals O/U, Full Time Result & BTTS, Full Time Result & BTTS & O/U 2.5 Goals, BTTS & O/U Total Goals, Goals 2.5 & O/U Corners, total Corners & Total Yellow Cards, etc.)
      Corner Markets: Corners Match Result, Total Corners O/U, Team to Win First Corner, Corners Double Chance, Corners O/U 3-Way, and more.)
      Card Markets: Yellow Card Result, Yellow Card O/U, First Team to Receive a Yellow Card, Home/Away Total Yellow Cards, Red Card for Both Teams, Straight Red, etc.)
      Minutes: Time of First Goal (15′ intervals), Time of First Goal (10′ intervals), Match Time Result “X” Minutes, 10 Minutes Match Result, and others.
      Players: First Goalscorer, Anytime Goalscorer, Player to Score 2+ Goals, Player to Score by Header, Player to Score from Outside the Box, Anytime Red Card, etc.
      Specials: Run of Play, Penalty Awarded, Home/Away to Score a Penalty, Team to Win Both Halves, Goals in Additional Time.

    Not all football games have the same depth of markets. For instance, you can expect around 300 bets on all La Liga matches, 100+ bets for Scottish Premier League games, and only 60 – 80 on games from the Bahrain Premier League. Our advice is to consider what you’ll be betting on. If the EPL, our Novibet review gives this the thumbs up. However, if your passion is the Algerian First Division, it’s worth comparing other sites.

    A feature that has recently been added for football bettors is Novibet Bet Builder. It allows you to create your own unique accumulator bet by choosing between 2 and 7 markets from the same match. Bet Builder is only available on selected football games. You will see the icon at the top of the betting markets section for applicable matches. Furthermore, there’s cashout on hundreds of markets, which means you can lock in a profit before the final whistle on winning wagers. To get the most out of your football bets, check out our EPL predictions for this weekend for some top tips.

    Horse Racing Betting at Novibet

    Novibet offers horse racing betting on all UK and Ireland meetings – both flat and over the jumps. However, at the time of writing this Novibet review, there wasn’t any international horse race betting, nor ante-post (futures) markets, which is a little disappointing.

    The racing section has a simple layout, which makes it easy to navigate. Therefore, it only takes one or two clicks to find the race you want to have a flutter on. Additionally, there’s a selection of different markets, including race winner (win), each-way, place, winner w/o favourite, winner w/o 1st and 2nd favourite, and others, for you to choose between.

    All-in-all, the racing section is rather basic, and there are definitely better UK betting sites for punters that want to bet on the horses regularly. That said, it’s a good option for bettors that only have a punt on the National or Gold Cup, for example.

    Other Sports at Novibet

    We mentioned at the start of our Novibet review that this is a truly international sportsbook, and there’s plenty more betting opportunities besides football and racing.

    Tennis betting is popular, and Novibet offers action from ATP, WTA, and ITF Men’s and Women’s events. The market depth is variable, with the top events, such as Wimbledon and the US Open being stacked with options.

    Punters with a passion for the best sports betting from across the pond can enjoy NBA, NFL, MLB, and NHL. All American football matches boast over 120 markets, so no corners are cut here. Rugby, snooker, darts, golf, and cricket also deserve a mention. Novibet offers a comprehensive sportsbook covering all of these, too.

    Betting Margins

    Novibet promises 100% fair odds on selected football markets that show the ‘Super Odds’ icon. However, does this mean the prices are less competitive elsewhere on the site? Let’s find out as we analyse Novibet’s betting margins below.

    Novibet Review
      Everton vs West Ham: Premier League [1X2 market] – Odds: 2.26 3.60 3.50 = 0.40% margin
      Man Utd vs Aston Villa: Premier League [1X2 market] – Odds: 1.80 4.40 4.50 = 0.40% margin
      Tottenham vs Leeds Utd: Premier League [1X2 market] – Odds: 1.75 4.15 4.20 = 5.00% margin
      Real Madrid vs Celta Vigo: La Liga [1X2 market] – Odds: 1.59 4.30 5.30 = 4.80% margin
      Norwich vs Barnsley: EFL Championship [BTTS market] – Odds: 1.70 2.07 = 7.10% margin
      Bunting vs Price: PDC World Championship [Match Winner] – Odds: 3.45 1.32 = 4.60% margin
      A. Erier vs S. Mansouri: Tennis ITF Men [Match Winner] – Odds: 2.15 1.62 = 8.20% margin
      Nuggets vs Suns: NBA [IN_PLAY- Money Line] – Odds: 3.55 1.30 = 7.00% margin
      2nd January 2021 Overall average margin: 6.11%

    Having reviewed multiple online betting sites, we can safely say that Novibet’s margins are extremely competitive – even without the Super Odds markets. Of course, as with all bookmakers, certain sports tend to have lower margins, so it’s always worth comparing odds before betting to see where you can pick up the most value.

    Maximum Payouts

    Our Novibet review noted that according to the terms and conditions, the maximum payout on a single bet (or complete system bet) is 80,000 EUR, which is not really in the big leagues when you consider bet365 pays out up to 2 million GBP on certain markets.

    Furthermore, you are not allowed to place multiple bets using the same, or similar, selections if the possible winnings total more than 80,000 EUR. Although, this limit is health enough for most punters, it’s worth knowing so that you can plan your wagers and stakes according, particularly if you are looking to place accumulator bets with lots of selection.

    Novibet Mobile App

    Mobile betting is big business now, and all top-tier online bookmakers know this. Novibet hits the spot in this department. It offers a web-based platform which has been customised for mobile users, and native Novibet mobile apps for iOS and Android devices. It’s worth noting that the downloadable apps are purely for sports betting, whereas the web-based mobile site also offers the Novibet Casino and Novi Ladies as well.

    Novibet Sports App: Primary Features

    In terms of sports wagering on the go, users of the Novibet app can access all of the same sports and markets (both pre-match and in-play) that are available on the desktop platform, and the simplistic design makes navigation effortless. These are a few of the features you can experience through the Novibet Android app and Novibet iPhone app:

  • Create an account directly from the app and claim the Novibet welcome bonus.
  • Live betting and over 100,000 live streaming events every year.
  • Cash Out, Live Score, Statisitcs and other betting tools.
  • Enhanced odds, Acca Price Boost, horse racing insurance and other promotions.
  • Novibet Club for regular free bet rewards.
  • Secure banking options and on-call customer service.
  • As for user ratings, at the time of writing this Novibet review, the iOS app scored 4.2 out of 5 from 374 ratings. And, the Android app had a score of 2.6 out of 5 from 40 reviewers. Gamblers Pro doesn’t read too much into these scores because there’s no evidence as to their authenticity. In truth, the only way to find out if the Novibet app is right for you is to download it and give it a whirl yourself.

    Payment Methods


    Deposit Methods

    Wire Transfer

    Withdrawal Methods


    Customer Service

    The importance of high quality customer support should not be overlooked when deciding on a favourite betting site. Our experts conducting this UK Novibet Review were more than satisfied with the variety of contact options customers have. They include:

  • Live Chat: Available 24 hours a day, 7 days a week.
  • Email:[email protected]
  • Phone: +44-141-280-5221
  • Skype: Novigroup.Support
  • Bonuses

    Novibet has a good selection of bonuses and promotions that new and existing punters can claim. Let’s take a look at some of the main offers below.

    Sports Welcome Offer

    The new customer offer for sports bettors is a £10 free bet. Please read our dedicated Novibet Welcome Offer page for a full review of this bonus, including its terms and conditions and how to claim it.

    Novibet Club

    If you like the sound of free bets, the Novibet Club is the place to go. To qualify, you must place ten or more £10+ bets anytime between Monday and Sunday. If you achieve this, you’ll receive a £10 free bet the following Monday.

    Naturally, there are a few terms and conditions, such as the minimum odds for each single bet or accumulator must be 7/10 (1.70) or above, cashed out bets do not count, and neither do wagers placed on horse racing. This is because there’s a specific bet club for racing enthusiasts (see below).

    Horse Racing Club

    Essentially, this offer is the same as the Novibet Club. You need to place at least ten £10+ bets during the week to land yourself a free bet the week after. The minimum odds are also 1.70, which is middle of the road for us. Some bet clubs have minimum odds as low as 1.50, whereas other sites are 2.0.

    ACCA Price Boost

    This is a stellar promotion if you like accumulator betting. All you have to do is build your ACCA with each selection at odds of 1.50 or greater. You get a 5% payout boost on eligible ACCAs with 3 selections up to a 100% boost for accumulators with 14+ selections. The maximum payout is £1,500 per coupon. Other T&Cs apply.

    Match Ends at 88′

    Novibet Customer Reviews

    Nothing hurts more than a late goal that kills your bet. Fortunately, Novibet has a cure. This promotion applies to in-play bets placed before the 70th minute on either the match result (1X2) or handicap goals markets. If your bet is winning at the 88-minute mark but goes on to lose, then your stake is refunded up to the value of £50. Other T&Cs apply.

    Other Novibet Products

    Like many other online gambling platforms, Novibet is more than just a sportsbook. That means from one account, you can also access these other products.

    NoviCasino & Live Casino

    Powered by many of the leading iGaming software developers, NoviCasino provides players with the chance to play for big jackpots on over 2,500 slots, table games, and video poker machines. There’s also a top-quality live casino for those who want to experience a more authentic touch. It goes without say that there’s a selection of bonuses and promotions on offer here too. Read our full review for a detailed look at the Novibet Casino.


    At first, with this Novibet review, we assumed that NoviLadies was going to be a bingo area, but it’s essentially just an online casino with a few additional RNG bingo games – so no live bingo currently.

    Novibet Casino Review

    However, this is still a relatively new section, so we’re interested to see how it evolves in the months and years ahead.

    Novibet Review – Our Opinion

    Novibet.co.uk Reviews